At Ergatta, we looked to capitalize on the AI boom and establish ourselves as leaders in the fitness industry by developing an AI powered rowing technique feedback feature.

At Ergatta we were struggling with usage dropping off in new cohorts over their first 90 days and we attempted to address it by taking a lot of the user journey through the lens of behavior change.

At Ergatta we were looking to increase our SOM and become more attractive pre-purchase by building out support for an Apple Watch integration.

At Ergatta, we were looking to expand our game portfolio with a new game that would allow members of all fitness levels to compete against each other on a level playing field. This is where Vortex was born.

At Ergatta we were looking to begin scaling and optimizing our operation to free up engineering bandwidth for business critical initiatives by building out internal tooling.

At Ergatta, our customer base was shifting from early adopters who had rowing experience to mainstream customers who have never rowed before. We were looking to teach new users how to use on our product effectively via a structured on-board process.

As an engineer working full-time at GE, I was looking to generate some side income to help pay off student debt and I started a side hustle with two friends that leveraged a private labeling model and Fulfillment By Amazon (FBA).