Keyspan - Health Tech Business Development
The Opportunity
Nate Taylor, the Founder & CEO of Keyspan, came to me looking to build out a 0-1 fitness experience for his AI-supported, remote health coaching platform. Keyspan uses biomarkers from blood testing to identify risk profiles and takes a holistic approach to recommend lifestyle changes prescriptions as a form of preventative care. Knowing fitness is the one of the best forms of preventative medicine Nate was looking for a scaleable fitness assessment/prescription to complete Keyspan’s holistic approach.
The Audience
Internal audience is Keyspan’s Founder, the tech/health coaching teams.
External audience are health conscious individuals that what a data-informed and proactive approach to health.
The Role
Product Advisor:
Collaborating with Founder on strategic positioning, scoping and testable MVPs.
Fitness Consultant:
Acting as the domain expert in fitness for the comapny.
Collaborating with health, nutrition and medical teams.
Key Performance Indicators
Scaleable path forward within company cost structure
Improved customer acquisition
Improved customer health outcomes
Improved customer retention
The Outcome
Established partnerships with personal training departments are local gyms in Austin as a pilot program.
Positioned Keyspan to be a partner for gyms that want to enable blood testing for an elevated tier of personal training services and providing Keyspan customers the support they need on the fitness side.
Positioned Keyspan to be a partner directly with independent personal trainers for providing health coaching options to compliment their client’s health outcomes and providing Keyspan customers the support they need on the fitness side.
Lessons Learned
Niche down rather than going broad.
Initially Keyspan was aim to be the best at everything from health, nutrition, fitness and beyond at $150 per month. However, there are established industry leaders such as Future who charge that same price for fitness only, or Viome with nutrition only and are likely not thriving financially. The finances and operations won’t make sense.
Look to partnerships or off-the-shelf integrations.
To build a highly personalized, high touch fitness prescription would take a lot of time to develop in-house. Dedicating that much dev time will be costly and pull focus away from your niche.
Partnerships also have the added benefit of being potential growth levers for gaining exposure to new prospective customers.
Lower touch fitness recommendations
Keyspan can still provide expert lead, fitness prescriptions at a high level like 1 hour of zone 2 cardio to address blood pressure concerns or 1 hour of strength training to address low bone density. Highly detailed biomechanical assessments and coaching are nice to have, but open Pandora’s box with high levels of effort to build and support that I don’t know Keyspan wan’t to invest in so early on without small scale tests to indicate it’s worth pursuing.
Key Skills
Business Development
Fitness Domain Expertise
Product Management
Product Development
Partnerships